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Swarm // Product Design, Engineering, Branding // Salt Lake City, Utah

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Beer after biking, for your health

As many of you know, we're running a Kickstarter campain to help launch our Nectar and Elixir- bicycle seat clamps with a built in bottle opener. As part of this, we've done some serious research into the health consequences of combining the two glorious past-times, biking and drinking beer.

Our empirical testing results have all pointed to the fact that drinking beer after a good ride is very important, nigh imperative. After performing some scientific research (googling), we have found solid evidence to back up our tests.

Speaking to the British newspaper, The Telegraph, Professor Manuel Garzon, who led the study, said, "the bubbles in beer can help quench thirst and the carbohydrates in the beverage can help make up for burned calories."

Also from the same article, "Juan Antonio Corbalan, a cardiologist who has worked with Real Madrid football players and Spain's national basketball team, told The Telegraph he has long recommended beer to professional sportsmen after exhausting activities, as the drink is optimal for rehydrating the body."

As you can see, all evidence points to yes. Really, we have an obligation to give our body exactly what it wants after exercise- beer.

tags: beer, biking, health
categories: Uncategorized
Thursday 04.07.11
Posted by Jon
 

The NECTAR and ELIXIR are live on Kickstarter! Check it out today!

Everybody head over to Kickstarter to check out the NECTAR and ELIXIR seat clamp / bottle opener for your bike. If you want every ride to end well, you'll definitely want to get your own NECTAR fixed seat clamp, or ELIXIR quick release seat clamp. They both have a built in bottle opener, look sweet, and will bring a smile to your face every time you ride!

https://www.kickstarter.com/projects/swarm/nectar-and-elixir-bike-seat-clamp-bottle-openers

tags: awesome, beer, biking, design, Elixir, Kickstarter, Nectar, product, Product development, seat clamp, Swarm
categories: Design, Kickstarter, Product, Project, Uncategorized
Monday 02.07.11
Posted by Jon
 

Nectar and Elixir launching on Kickstarter Feb 7!

Remember those sweet new products we introduced about a month ago, right here- Nectar and Elixir? Well, we are finally ready to launch! Like we explained, we are trying out Kickstarter as a launch platform, since it connects cool projects with cool people. Make sure you head over there and check out our project. If you like it, donate, and we'll send you your very own Nectar or Elixir in April as a thank you! Check out the other cool projects, too. Kickstarter has a bunch of awesome people with great projects, and they need your support, too.

More images after the jump...

Opening ELIXIR

tags: awesome, biking, design, development, Elixir, Kickstarter, Nectar, product, Product development, Swarm
categories: Design, Product
Sunday 02.06.11
Posted by Jon
 

Most amazing product ever- coming soon...

In the coming weeks Swarm is going to be releasing what may prove to be the most amazing product in the history of the world. First there was the wheel in 4,000 BC. For thousands of years people ignored its true potential until the summer of 1817 when the good Baron Karl von Drais decided to put two wheels together to create what would eventually become the bicycle. Over the following two centuries people made incremental improvements on his design, and slowly the technology progressed to its current state. Bikes have been designed to meet a variety of needs within human society- transportation, fitness, delivery, getting there on time, population control, and being just like all the different people.

Following roughly the same timeline as the wheel, beer is thought to have been developed around 3,500 BC in the area that is now Iran.

Though beer and bikes have been following parallel paths for thousands of years, and beer has often been linked closely with the subculture that sprang up around bicycles, the two have always been separate.

Swarm has finally bridged the gap. We have developed the most important device known to mankind since the invention of both the wheel and beer. What is it? We can't tell you. We can, though, say that it will make biking more rewarding...

Sneak preview after the jump.

tags: biking, design, product, Product development, Swarm
categories: Product
Monday 12.06.10
Posted by Jon
 

Devon rides Bobsled

See? I told you that we're all about youtube. First up- Devon riding SLC's best trail, Bobsled. Man, he is good. httpvhd://www.youtube.com/watch?v=Hn7mEXeCQmc&hd=1

tags: biking, youtube
categories: Skiing, Swarm hobbies
Tuesday 08.31.10
Posted by Jon
 

“SIMPLICITY IS COMPLEXITY RESOVLED”