• Home
  • Work
  • Clients
  • Studio
  • Blog
  • Contact
Swarm // Product Design, Engineering, Branding // Salt Lake City, Utah

Product Design Studio

  • Home
  • Work
  • Clients
  • Studio
  • Blog
  • Contact

Goat photoshoot

Last week we had a beautiful, sunny day in Park City. Wes, Devin, Minnie, and I decided to strap our skis on and do a little boot-pack at Parley's Summit. We naturally strapped on The Goat, and climbed with ease. Check it out:

More after the jump.

tags: awesome, backcountry, product, skiing, The Goat
categories: Skiing
Monday 03.28.11
Posted by Jon
 

Goats in Aspen

Attention everybody who either lives in Aspen, or will be traveling to the area. Make sure you pay a visit to Ute Mountaineer. This is the place to go to set up a guided trek, or to pick up some sweet mountianeering gear. Need to get The Goat? This is the place! See you in Aspen.

tags: Aspen, product, The Goat, Ute Mountaineer
categories: Product, Skiing, Uncategorized
Friday 01.21.11
Posted by Jon
 

Cross Country Ski sling!

You can use the GOAT as a cross country ski carrier.  I use it in PC where the nearest trail is about 1/4 mile from my home. Double the ski carrying loop over and voila! The GOAT keeps usually unruly classic skis under control and my hands free to hold on the leash until we hit the trail.
Cross-country-hack.jpg
GOAT-x-country-hack.jpg
categories: Classic sking, Cross Country, Product, Skiing
Friday 01.14.11
Posted by Wes
 

Get your GOAT here.

Check out the GOAT on Tahoe Mountain Sports website. If you have used the GOAT why not leave a comment.

categories: Product, Skiing
Wednesday 01.05.11
Posted by Wes
 

the Goat at Jupiter Peak

goat-at-Jupiter.jpg
IMG00004-20101225-1502-e1294167040270.jpg
Here's a shot of the GOAT at the back country access gates at Park City Mountain Resort. Fresh pow was blowing in from the South and turns were buttery.
tags: side country sking
categories: Design, Product, Skiing
Tuesday 01.04.11
Posted by Wes
 

Make: Online "Tag Your Green" contest

Attention everybody- we at Swarm have officially entered The Goat into the "Tag Your Green" contest over at Make: Online. Make sure to vote for it here! Tag Your Green

tags: backcountry, design, make, Make: Online, powder, product, skiing, The Goat, vote
categories: Product, Skiing
Monday 12.06.10
Posted by Jon
 

Sidecountry skiing

At Swarm we spend a lot of time talking about sidecountry skiing. We've developed the perfect tool to facilitate it- The Goat. We all love to do it. In the mountains of Utah, where we're based, it seems to be exploding. Resorts are providing access to new terrain all the time to attract sidecountry skiers. But what is sidecountry skiing?Let me tell you. Sidecountry skiing is awesome. You know when you get off the lift at the very top of the resort? Usually you can look even higher and see big beautiful bowls with just a few tracks. You might wonder, "how did people get up there? Is that accessed from another lift? Another resort?" The answer is none of the above. Those tracks were made by sidecountry skiers. These are the people who value pristine terrain so much that they are willing to hike to get to it. They climb up ridges with their skis on their shoulders (or better, use The Goat) just to get a few turns in the untouched powder. They are willing to search the boundaries of the resort to find the perfect cliff drop, or hidden glade. Sidecountry skiing is all about getting off the beaten path. There are no groomers where we go.

I was doing a bit of searching around to check out this trend, when I came across a great blog post over on Wild Snow. Lou Dawson wrote an excellent post on the explosion of sidecountry skiing in North America. He talks about why he thinks that sidecountry skiing is taking off, and makes some very good points. Head over there, and check it out.

http://www.wildsnow.com/2166/sidecountry-skiing-influences/

Of course you're going to need The Goat to help you schlep your skis up the ridge...

tags: backcountry, sidecountry, skiing, The Goat
categories: Skiing
Thursday 09.02.10
Posted by Jon
 

New Goat dealer in Park City, Ut

Silver Star Ski & Sport

This just in: Silver Star Ski & Sport is the latest local outfitter to pick up The Goat. You should go check them out. They are in Park City, Ut right at the base of PCMR. They can hook you up with whatever you need- ski and bike rentals? Check. Tune-ups? Check.  Gear for all your outdoor adventures? Check. The Goat? Oh yeah!

Go check them out, and tell them that Swarm sent you to get your Goat.

tags: bike shop, outfitter, Park City, ski shop, skiing, Swarm, The Goat, Utah
categories: Product, Skiing
Thursday 09.02.10
Posted by Jon
 

Why you need The Goat

Swarm had the distinct pleasure of developing a product for a sport near and dear to our hearts- sidecountry skiing. What? You haven't heard of sidecountry skiing? Click through to learn more about the sport, and the equipment you will need.

Sidecountry skiing is all about accessing terrain at the resort when the lift doesn't get you there. Pristine glades, untouched bowls, powder 3 days after a storm, and giant cliff drops all open up when you do a little hiking. Check out the Facebook group to learn more.

But what do you do with your skis when you hike? Do you wear a backcountry pack all day? Do you shoulder them? Neither of these is the answer. That is where The Goat comes in. www.goat-ski.com

Swarm developed The Goat to be the tool you need to schlep your skis up the ridge effortlessly. You strap your skis in, and sling it over your shoulder just like a messenger bag. It holds your skis in place and out of the way so you can focus on climbing to the perfect spot.

When you get there, all you have to do is take The Goat off, and roll it up. It is small enough to fit in the goggle pocket in your ski jacket. Launch!

So why do you need The Goat? Well, what if you want to launch a huge cliff like this?

http://www.youtube.com/watch?v=bXqK7-UaEoo

Go get The Goat, and ski!

tags: product, skiing, Swarm, The Goat, youtube
categories: Product, Skiing
Wednesday 09.01.10
Posted by Jon
 

Wes and Chris’ powder day at Deer Valley

wes and chris at DVhttp://www.youtube.com/watch?v=FJ7ZuJr8R7Y

tags: Deer Valley, powder, skiing
categories: Skiing
Tuesday 08.31.10
Posted by admin
 
Newer / Older

“SIMPLICITY IS COMPLEXITY RESOVLED”