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Swarm // Product Design, Engineering, Branding // Salt Lake City, Utah

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Beer after biking, for your health

As many of you know, we're running a Kickstarter campain to help launch our Nectar and Elixir- bicycle seat clamps with a built in bottle opener. As part of this, we've done some serious research into the health consequences of combining the two glorious past-times, biking and drinking beer.

Our empirical testing results have all pointed to the fact that drinking beer after a good ride is very important, nigh imperative. After performing some scientific research (googling), we have found solid evidence to back up our tests.

Speaking to the British newspaper, The Telegraph, Professor Manuel Garzon, who led the study, said, "the bubbles in beer can help quench thirst and the carbohydrates in the beverage can help make up for burned calories."

Also from the same article, "Juan Antonio Corbalan, a cardiologist who has worked with Real Madrid football players and Spain's national basketball team, told The Telegraph he has long recommended beer to professional sportsmen after exhausting activities, as the drink is optimal for rehydrating the body."

As you can see, all evidence points to yes. Really, we have an obligation to give our body exactly what it wants after exercise- beer.

tags: beer, biking, health
categories: Uncategorized
Thursday 04.07.11
Posted by Jon
 

Friday blog update

Happy Friday! To end the week in style, we'd like to share all the link love that we've had since our last update. The end of the week seems to be a big time for posting about a seat clamp that opens beer. Funny, huh? Anyway, here are all the blogs that have linked us:

Bike Snob NYC didn't tear into us too badly- practically an endorsement from them!

The Jason Alexander Army shared some love, and Caitlin has even offered to pre-order her very own Nectar or Elixir!

Cycle Bable pointed out that Nectar and Elixir seem to be everywhere on bike blogs. Awesome! Sean also pointed out that every bike should come with one pre-installed. We couldn't agree more!

Techni Fi even got into the game, spreading some love.

Urban Velo helped spread the word, and gave some love to our Kickstarter project.

And finally, @DavidHasselhoff is officially following @nectarandelixir. This is an important development. We know that Germans love beer, biking, and the Hoff, so this can only bode well for our international efforts!

Thanks to everybody who is helping spread the word, and especially to all the Kickstarters who are donating to help make Nectar and Elixir a reality. Remember, we can't do this if we don't hit our funding goal, so head over to Kickstarter, and pre-order your Nectar or Elixir today!

tags: beer, blog, Elixir, Hasselhoff, Kickstarter, Nectar
categories: blog love, Kickstarter
Friday 02.18.11
Posted by Jon
 

The NECTAR and ELIXIR are live on Kickstarter! Check it out today!

Everybody head over to Kickstarter to check out the NECTAR and ELIXIR seat clamp / bottle opener for your bike. If you want every ride to end well, you'll definitely want to get your own NECTAR fixed seat clamp, or ELIXIR quick release seat clamp. They both have a built in bottle opener, look sweet, and will bring a smile to your face every time you ride!

https://www.kickstarter.com/projects/swarm/nectar-and-elixir-bike-seat-clamp-bottle-openers

tags: awesome, beer, biking, design, Elixir, Kickstarter, Nectar, product, Product development, seat clamp, Swarm
categories: Design, Kickstarter, Product, Project, Uncategorized
Monday 02.07.11
Posted by Jon
 

“SIMPLICITY IS COMPLEXITY RESOVLED”