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Swarm // Product Design, Engineering, Branding // Salt Lake City, Utah

Product Design Studio

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Most amazing product ever- coming soon...

In the coming weeks Swarm is going to be releasing what may prove to be the most amazing product in the history of the world. First there was the wheel in 4,000 BC. For thousands of years people ignored its true potential until the summer of 1817 when the good Baron Karl von Drais decided to put two wheels together to create what would eventually become the bicycle. Over the following two centuries people made incremental improvements on his design, and slowly the technology progressed to its current state. Bikes have been designed to meet a variety of needs within human society- transportation, fitness, delivery, getting there on time, population control, and being just like all the different people.

Following roughly the same timeline as the wheel, beer is thought to have been developed around 3,500 BC in the area that is now Iran.

Though beer and bikes have been following parallel paths for thousands of years, and beer has often been linked closely with the subculture that sprang up around bicycles, the two have always been separate.

Swarm has finally bridged the gap. We have developed the most important device known to mankind since the invention of both the wheel and beer. What is it? We can't tell you. We can, though, say that it will make biking more rewarding...

Sneak preview after the jump.

tags: biking, design, product, Product development, Swarm
categories: Product
Monday 12.06.10
Posted by Jon
 

Make: Online "Tag Your Green" contest

Attention everybody- we at Swarm have officially entered The Goat into the "Tag Your Green" contest over at Make: Online. Make sure to vote for it here! Tag Your Green

tags: backcountry, design, make, Make: Online, powder, product, skiing, The Goat, vote
categories: Product, Skiing
Monday 12.06.10
Posted by Jon
 

New Goat dealer in Park City, Ut

Silver Star Ski & Sport

This just in: Silver Star Ski & Sport is the latest local outfitter to pick up The Goat. You should go check them out. They are in Park City, Ut right at the base of PCMR. They can hook you up with whatever you need- ski and bike rentals? Check. Tune-ups? Check.  Gear for all your outdoor adventures? Check. The Goat? Oh yeah!

Go check them out, and tell them that Swarm sent you to get your Goat.

tags: bike shop, outfitter, Park City, ski shop, skiing, Swarm, The Goat, Utah
categories: Product, Skiing
Thursday 09.02.10
Posted by Jon
 

Why you need The Goat

Swarm had the distinct pleasure of developing a product for a sport near and dear to our hearts- sidecountry skiing. What? You haven't heard of sidecountry skiing? Click through to learn more about the sport, and the equipment you will need.

Sidecountry skiing is all about accessing terrain at the resort when the lift doesn't get you there. Pristine glades, untouched bowls, powder 3 days after a storm, and giant cliff drops all open up when you do a little hiking. Check out the Facebook group to learn more.

But what do you do with your skis when you hike? Do you wear a backcountry pack all day? Do you shoulder them? Neither of these is the answer. That is where The Goat comes in. www.goat-ski.com

Swarm developed The Goat to be the tool you need to schlep your skis up the ridge effortlessly. You strap your skis in, and sling it over your shoulder just like a messenger bag. It holds your skis in place and out of the way so you can focus on climbing to the perfect spot.

When you get there, all you have to do is take The Goat off, and roll it up. It is small enough to fit in the goggle pocket in your ski jacket. Launch!

So why do you need The Goat? Well, what if you want to launch a huge cliff like this?

http://www.youtube.com/watch?v=bXqK7-UaEoo

Go get The Goat, and ski!

tags: product, skiing, Swarm, The Goat, youtube
categories: Product, Skiing
Wednesday 09.01.10
Posted by Jon
 
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