Little humans develop the fierce desire for independence long before they have the fine-motor skills to operate a fork. Hence the resulting plethora of images featuring children with spaghetti on their heads or a face smeared with applesauce. Extremely cute...but they come with massive clean up time for tired parents.
After an AH-HA moment with his own toddler, an industrious father approached SWARM to design a nipple that would attach to a food pouch and allow a toddler to feed themselves. The goals were to eliminate the messy “pouch purge” caused by an over-anxious child, reduce food waste and clean-up time, all while giving the toddler a feeling of independence. Through SWARM’s product development work, Lil’ Sasquatch was born.
SWARM developed a two-piece coupler and nipple that screws onto the plastic interface of a food pouch. Safety standards for baby products required that the nipple and the mouth shield be one solid piece. To achieve this, SWARM co-molded the pieces to join the two parts together into one unit.
The client needed Swarm to do branding and product naming. The client, based in wyoming, wanted a brand/personality that was fun but tough to match their lifestyle. SWARM came up with the Lil’Sasquatch caricature/logo, which is friendly, rugged and fun. Swarm also provided product photography, studio and lifestyle, packaging design and product coloring.
When it came time to manufacture it was an important goal for Lil’ Sasquatch to be made in the US. SWARM sourced and vetted a manufacturer to meet the product safety standards and the needs of Lil’ Sasquatch.