You know the adage; the competition doesn't matter: Do what you do, and do it incredibly well, and you will win. This is great in theory, but terrible in practice because winning almost always requires reacting to what your competition does.
When the competition in the filament winding market started getting stronger, ENTEC reached out to SWARM to assist them in expanding their foot print in creating a new set of standard machines, updating their brand and launching a small marketing campaign. The goal was to convey that this is the NEW Entec with a focus on innovation and expanded services. SWARM was tasked with updating branding, website creation, developing new machinery & colors for efficiency, safety, and visibility, and creating an advertising campaign to differentiate ENTEC from the other players.
The end result has positioned ENTEC on top of its game with a strong brand which permeates every aspect of their business. The advertising campaign (Insert link to ad) brought increased visitors to an engaging high tech website where they can view a new line of advanced machinery that asserts the branding elements as uniquely ENTEC products.
Machine Color Development
Photography & Video
Graphic Design/Advertising Campaign