If there is a savvy adventurer out there pushing beyond their comfort zone, they probably have Mountainsmith gear in their quiver. Founded on the pursuit of backcountry bliss, Mountainsmith is a popular brand that makes gear that can withstand years upon years of rigorous abuse.
Mountainsmith worked with SWARM to create their 2016 and 2017 Dealer Workbooks aimed at engaging dealers through dynamic visual storytelling to provide product education and stocking guidance. As most adventures do, the project had a short time constraint and needed to proceed like a fine Swiss watch.
Using their product roadmap, we worked with the product sample arrivals to accelerate the layout in advance of each photography phase thus creating a multi-level workflow. The end result was a quick turn around that was able to get the final two publications completed on time.