Last night I attended the final Junto meeting in SLC. It was the culmination of 6 weeks of entrepreneurship mentoring by Greg Warnock and the crew from Mercato Partners. The program focused on helping entrepreneurs build their networks, learn the core skills of sales and marketing, and put some of these lessons into practice. Last night, though, the focus was on the broader theme of using business as a vehicle of purpose.

What do I mean when I say that business should be a vehicle of purpose? It is simple-without a driving purpose, business is an empty pursuit. A business can be financially successful, but without purpose, that business will not be fulfilling, and isn’t that the whole point of hanging out your own shingle? People start businesses because they want to do something that matters to them. They want to spend their time doing something intrinsically meaningful, and maybe leave a small mark on the world in doing so. Without purpose, business is empty.

My purpose in life is to create. I’ve spent my life diving deep into creative pursuits. Painting, sculpting, product design, cooking, furniture building, music composition, classic car restoration, architecture, and writing have each consumed me. To me, the process of creating is art, and in that art is fulfillment. To create is to add to the human experience. Each creation adds to the colossal tapestry that we have been collectivelyweaving since the beginning of time. My purpose is to enrich this ever growing tapestry.

This is why Swarm exists. The founding partners (Devin, Wes, and I) each spent several years working for traditional companies, learning how to design, market, launch, and sell successful products. Many of these companies, though, felt empty. They were bogged down with policies that stifled creativity, and their sole focus was on profits. They lacked a greater purpose.

We founded Swarm as our vehicle of purpose. Swarm exists to channel our passion for creating. Our purpose is to spend our time creating rich, meaningful work. We have a deep knowledge of product design, production, sales, and marketing, and weshare this with our clients because our goal is to help them make their visions a reality. Nothing brings us more joy than helping a client make their mark on history with a creation of their own. This is why Swarm exists. This is Swarm’s purpose.