Many people are stunned that catalogs even exist anymore. The internet is supposed to handle all that. However, the simple fact remains, catalogs work! You can hold a catalog in your hands, mark it up, put it down and pick it up again a day later. It can, and often does, stay around for weeks. Throw in the added bonus of text with SEO and online ordering capability and you have the perfect cocktail. People read the catalog, decide what they want, and then go online to place the order.
Arisun Bicycle Tires uses an annual catalog to distribute their product information. Their goal for the 2015/16 catalog was to change their look to be more American and “edgy”. Swarm tapped into that voice and worked directly with the Chinese factory and the US Distributor to create a sharp design that pushed the envelope and made a competitive impact in the United States.